Radley Resources, the leading market research/consulting firm in the contract industry, has been providing critical information to America's leading office furniture manufacturers (Steelcase, Herman Miller, Kimball, KI, Knoll) for more than 20 years. Since our inception, we have completed hundreds of focus groups, personal interviews, and surveys by phone and mail with carefully selected professionals.
Radley Resources has conducted more focus groups for the contract furniture industry than any other research company. Only Radley Resources has a skilled moderator with over 20 years experience in the furniture industry - someone with the skill to recognize unspoken hints and perceptions during a discussion. A successful moderator knows when to probe and when to change the subject. This sensitivity develops only out of a unique background and years of practice.
With Radley Resources, recruiting for focus groups is cost-effective and mistake-free. Our databases are stocked with names of designers and facilities managers, the people who purchase and specify interiors products for major corporations. Rely on Radley to get you the responses you need from the people whose opinions matter.
Surveys and Secondary Research
We specialize in the creative use of data that already exists. We find published and unpublished sources for analysis. We develop market size estimates and forecasts segments where little or no industry/government data exists. We also conduct personal and telephone interviews. Respondents are familiar with Radley and they tend to be more forthcoming with us. We have interviewed as few as 50 or as many as 400 for a particular project. We know how to develop the most cost-effective sampling plan.
Perhaps you're seeking to buy a company. Or sell one. Have you thought about exploring OEM manufacturing? You can use our contacts to find the right partner for the future.
Marketing Education and Training
We design and deliver custom marketing training programs. This includes developing custom cases for hands-on learning. We will work with you to choose the most relevant thinking in strategic, business-to-business, services or international marketing to put together a course that will quickly bring all your people to the same level of knowledge. We use a combination of lecture, individual and group participation, custom overheads and videotape to keep the interest level high.
When you need advice or assistance with a marketing plan, communications
programs, product development, or any other aspects of marketing, we can
apply our experience to help you move in the most cost-effective direction.
Radley Resources is the specialist in marketing for the interiors industry.
Recent Projects -- Contract Furniture