Affiliated Companies

Architectural Research Associates (ARA)
Market reseach and evaluation for building products manufacturers.

Mark Johnson FAIA / CKD
Mark Johnson is an advisor to Architectural Research Associates, and a leading expert in B2B social media. His award-winning case is included in the new textbook, Business Marketing Management: A Global Perspective.

Books by Allan Zimmerman

Business to Business Marketing: A Global Perspective
A unique textbook offering insights into B2B marketing as well as international business. Used in colleges and universities around the world.

Protecting Your Intellectual Property Rights: Understanding the Role of Management, Governments, Consumers and Pirates
The only comprehensive overview of counterfeit products available, useful for lawyers as well as corporate managers..