Radley Resources has provided expert research and consulting for over 20 years to the Fortune 500 as well as midsize firms in various businesses, both domestic and international. We have completed thousands of surveys by phone and mail, focus groups and personal interviews with carefully selected executives and professionals. Our respondent qualification process is cost-effective and mistake-free. We control all interviewing and recruiting in-house and we know how to convince the toughest respondents to cooperate. Whether you want to talk to CFOs, architects, information services managers, telecom managers or any other critical group, rely on Radley to get you the responses you need from the people whose opinions matter.
Radley Resources has conducted hundreds of focus groups with executives, professionals and managers. All groups are conducted by Dr. Alan Zimmerman, a skilled moderator with over 30 years experience - someone with the skill to recognize unspoken hints and perceptions during a discussion. A successful moderator knows when to probe and when to change the subject. This sensitivity develops only out of a unique background and years of practice.
Surveys and Secondary Research
We make creative use of data that already exists. We find published and unpublished sources for analysis. We also conduct personal and telephone interviews. We have interviewed as few as 50 or as many as 400 people for a particular project. We know how to develop the most cost-effective sampling plan.
Perhaps you're seeking to buy a company. Or sell one. Have you thought about exploring OEM manufacturing? You can use our contacts to find the right partner for the future.
Marketing Education and Training
We design and deliver custom marketing training programs. This includes developing custom cases for hands-on learning. We will work with you to choose the most relevant thinking in strategic, business-to-business, services or international marketing to put together a course that will quickly bring all your people to the same level of knowledge. We use a combination of lecture, individual and group participation, custom overheads and videotape to keep the interest level high.
When you need advice or assistance with strategic planning, a domestic or international marketing plan, communications program, product development, or any other aspect of business strategy, we can apply our experience to help you move in the most cost-effective direction.